PRIDE CAR CUSTOMS — AUTOMOTIVE TRIMMING & BESPOKE INTERIORS

More Than Steering Wheels

Bespoke Automotive Trimming From Market Drayton, Shropshire

At Pride Car Customs, steering wheel refurbishment and retrimming are a major part of what we do — but they’re certainly not the limit of our skills.

Our work extends into automotive leather trimming, classic car interiors, seat retrimming, dashboard trimming, door cards, gear gaiters, bespoke upholstery and individual interior components.

From repairing and restoring an original classic-car interior to creating a completely bespoke interior, we approach every project with the same philosophy:

SKILL OVER PRODUCT

It’s about understanding the material, understanding the component and having the skills to achieve the finish.

Classic Car Interiors & Bespoke Trimming

From individual components to complete interior transformations

We can work with existing interiors to restore, repair and retrim individual components, or develop a more bespoke design using different colours, materials and stitching patterns.

The aim is always to retain the character of the vehicle while producing a finish that looks considered, purposeful and professionally made.

Car Seats & Seat Retrimming

Professional Automotive Seat Retrimming

Car seats experience enormous amounts of wear.

Leather becomes tired, bolsters wear through, stitching deteriorates and materials can become faded or damaged.

Pride Car Customs can undertake automotive seat retrimming and restoration, including individual seats or larger interior projects.

Depending on the vehicle and design, we can incorporate:

• Leather
• Automotive vinyl
• Suede and Alcantara-style materials
• Perforated leather
• Contrast stitching
• Diamond quilting
• Custom piping
• Two-tone designs
• Centre panels
• Bespoke embroidery

It’s Not Just About The Seats

An interior works as a complete environment.

That’s why we can also work on the components surrounding the seats — creating a consistent design throughout the cabin.

Dashboard Trimming & Restoration

Bespoke Dashboard Leatherwork

Dashboards can be some of the most complicated interior components to trim.

They contain vents, contours, gauges, switches, apertures and complex shapes that all have to be accommodated.

We can undertake dashboard trimming and restoration, including leather and specialist automotive materials where appropriate.

This can be particularly valuable when restoring classic vehicles where an original dashboard has become damaged, worn or deteriorated over time.

Classic Dashboard & Interior Restoration

Attention To The Details That Make A Car Special

Classic and enthusiast vehicles often require a different approach from modern interiors.

The objective isn’t always to make everything look brand new.

Sometimes it’s about preserving the character of the vehicle while restoring the materials and craftsmanship that have deteriorated with age.

Our work can include dashboard coverings, leather panels, centre consoles, door cards and other interior components.

This is particularly relevant to classic car restoration in Shropshire, where originality and attention to detail can be just as important as the finished appearance.

Door Cards & Interior Panels

Bespoke Door Card & Interior Trimming

Door cards can completely change the appearance of an interior.

We can create or restore:

• Leather door panels
• Vinyl door cards
• Leather inserts
• Custom piping
• Contrast stitching
• Bespoke colour combinations
• Classic-car door panels
• Interior trim panels

Steering Wheels, Gear Gaiters & Interior Details

Matching The Details

A bespoke interior doesn’t have to mean completely retrimming a car.

Sometimes the difference is made by the smaller details.

A custom steering wheel retrim, matching gear gaiter, contrasting stitching or complementary interior panel can transform the feel of a cabin without replacing everything.

We can work with customers to develop combinations of:

Leather + Colour + Stitching + Design

to create a more unified interior.

Bespoke Automotive Leatherwork

When Standard Isn’t Enough

Some projects don’t fit neatly into a standard trimming category.

That’s where our practical approach becomes particularly useful.

We enjoy working on unusual components and finding solutions where a straightforward off-the-shelf replacement isn’t appropriate.

Our experience extends across:

Steering wheels

Seats

Dashboards

Door cards

Centre consoles

Gear knobs

Gear gaiters

Headrests

Armrests

Interior panels

Classic car interiors

Bespoke automotive leatherwork

More Than A Trimmer

At Pride Car Customs, we don’t simply see a worn component and cover it with new material.

We look at why it needs repairing, how it was constructed, what condition it’s in and what can realistically be achieved.

That approach is particularly useful with classic cars and unusual projects.

Sometimes the best solution involves repairing the original component.

Sometimes it means rebuilding part of it.

Sometimes it means creating something completely bespoke.

Every project is different.

And that’s exactly how we like it.

From A Steering Wheel To A Complete Interior

You might come to us for a steering wheel refurbishment in Market Drayton and discover that we can also help with the rest of your interior.

Perhaps you need:

STEERING WHEEL

Leather retrimming, restoration, repair, colour changes and bespoke stitching.

SEATS

Leather retrimming, restoration, quilting, piping and custom designs.

DASHBOARD

Leather and specialist material trimming and restoration.

DOOR CARDS

Leather panels, inserts, piping and bespoke stitching.

GEAR GAITERS

Custom leather gaiters designed to complement your steering wheel and interior.

CENTRE CONSOLES

Leather and bespoke material finishing.

CLASSIC INTERIORS

Restoration and bespoke trimming sympathetic to the vehicle.

UK-Wide Automotive Trimming

Pride Car Customs is based in Market Drayton, Shropshire, but our work isn’t restricted to local customers.

For many projects, the component can simply be removed and posted to us.

This works particularly well for:

• Steering wheels
• Gear gaiters
• Gear knobs
• Headrests
• Interior panels
• Smaller trim components

For larger projects, arrangements can be made for the vehicle to be brought to our Market Drayton workshop.

Your Car. Your Interior. Your Specification.

Whether you’re restoring a classic car, improving a modern performance car or creating something completely bespoke, Pride Car Customs can help.

We combine traditional trimming skills, attention to detail and a practical approach to automotive restoration.

WE DON’T JUST TRIM STEERING WHEELS.

WE TRIM CARS.

GET YOUR PROJECT STARTED

Have an interior component that needs restoring?

Thinking about a complete retrim?

Or simply have an idea and want to know whether it’s possible?

Send us some photographs and tell us what you’re looking to achieve.

GET A QUOTE

Pride Car Customs
Market Drayton, Shropshire
Specialist Steering Wheel Refurbishment & Bespoke Automotive Trimming

Serving Shropshire and customers throughout the UK.