All About Us & What We Do

We Are Pride Car Customs

We are a steering wheel restoration company based in the heart of the West Midlands, we offer high quality custom steering wheel and re-trimming services, with optional premium delivery service at our clients request.
Our craftsmen started their experience in the mid to late 60’s in the well renown Walsall saddlery trade, a good basis for there to be top quality skill set, as their confidence grew a move into the automotive industry expanded their skill, abilities and technical know how. Over the past forty six years our team have been making, re-trimming all makes and models of steering wheels.

Using only the finest leathers, our hand sewn service covers classic/modern and luxury vehicle steering wheels. We also repair damaged commercial, lorry, van, mobility vehicle and even boat steering wheels. The development of the company has focuses on high-quality with very short lead-times, whether for standard or non-standard steering wheels. We can re-trim in leather/alcantara/vinyl in a variety of colours and threads to match. Our high quality controlled procedures ensure we maintain customer satisfaction 100% of the time. The exacting standards of our steering wheels demand a very high skill level from our dedicated employees. We have been able to maintain and strength our services by supporting, investing and developing in new techniques and state of the art materials.

Despite our established excellence, we are not complacent. We are constantly developing and establishing new techniques. Only by continually investing in new equipment and techniques can we strive to keep our skill levels at the highest quality and keeping our customers happy by transforming their wheels. We can transform your interior & steering wheels to your specification, we have the experience and skill set to flat top or bottom your wheel, carbon fibre, change the thickness and texture and even re-colour with various different leather colour available.

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Pride Car Customs are aware that the difference between something good and something great is the attention to detail, precise workmanship, superior quality tools and materials and a passion for creating perfection. That’s what we do.

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